Design Tips to Class Up Your Car Ads – August 18, 2014
Design Tips to Class Up Your Car Ads
If your dealership is experiencing a slump in sales, you are probably wondering why that is and how you can reverse the downward trend. One way to get more sales is to improve the content of your car ads. And to do that requires a brief tutorial on how to create a great design for your car ads. So here goes:
- Examine your current car ads through the eyes of a potential customer. Are you satisfied with the design layout of your ad? Is the content truly informative and up to date? Are there any elements that only serve as a distraction from the meat of the information? When you look at your car ad, would you be willing to buy a car because of it? These are important questions because if you can see your business through the eyes of a customer you will be in a better position to know how to effect changes in each ad.
- Check to see what elements could be improved upon. Are the colors used complementary to each other? Is the overall layout clean and easy on the eyes? Are there any components you want to remove now and replace with better content?
- Check to see if the ads would serve their purpose better if your name and picture were on them. Sometimes having the owner of the dealership on the face of an ad can improve the impression of integrity – and integrity does help you sell more cars because people will trust you more. Maybe you should also remove old car models from your ad and replace them with pictures of vehicles you are currently selling. (This becomes especially important if you are selling new cars, not used cars, because lots of people prefer to buy new car models).
- Are you the one who creates your ads from scratch? Or do you outsource this to a professional? This is important because you (the dealership owner) may need to communicate your ideas well to a professional graphic designer and/or web programmer so that ads on your website will “pop out” at the viewer because they are eye-catching. If you choose to do this task yourself, be sure to experiment with different ad layouts because sometimes your first effort at creating an ad is not the best one. Yes, sometimes trial and error does work.
- Are you aware of who is your target customer? Many dealerships try to sell their vehicles to everybody, which can be a mistake if your vehicles would fare batter through niche marketing. For example, if you are selling monster trucks would that be the kind of vehicle that only men would use? If you are selling small compact sedans, could women handle driving this kind of car? By acknowledging the traits and desires of your niche market you will know how to skew your ads towards such people.
- Are you selling manuals or automatics (or both)? Sometimes you will need to emphasize the advantages of driving a manual compared to the advantages of driving an automatic. You should include that information on your ads as well – and that may mean playing up the features of a manually operated car or those of an automatic. The reason for this is that some customers do prefer to drive manuals rather than automatics, and vice versa. If your dealership is only focused on one choice (such as selling only automatics) then you ought to play that up in your ad so that people who like your vehicles will make up their minds faster.
- Use your creativity to come up with ads that are not boring. You don’t have to follow the firing squad type of picture for your ad either. Actually, making an ad can be fun especially if you have some interesting ideas that you’d like to see in your ad. Just be sure you know what elements are necessary to jazz up your ads. If someone else is creating your ad for you, work closely with him so that you can describe what you want done all throughout the process.
- Take inspiration from other people’s websites. Sometimes other people online may have cool ways of developing ads that they then put in their own or other people’s websites. Experimenting with their ideas can also give you new ways of tweaking the same ad so that you come up with several new ads based on the old one.
Written By: Daryl Diemer – Founder of Diemer Corp
August 18, 2014