How to Fit Google In Your Advertising Budget
Website advertising is one way your company can stand to boost sales for your product or service. Nowadays website advertising usually means using either Google AdWords or Google AdSense. It may also mean hiring a certified Google AdWords professional to assist you. If you fully intend to operate via the Internet then going Google for advertising is very important for you and well worth the cost.
For the benefit of those who do not know about Google based advertising, the Google search engine company operates Google AdWords. If you were to tap into the Google AdWords service you would pay Google for the right to have your official ad posted beside, below or above the search results every time someone makes a search for a search term relevant to your ad. This is actually very sensible because your line of work at your website may be relevant only to some search terms. So if for instance a soccer player types in the search term “soccer equipment” then the search results would show a whole bunch of search results relevant to soccer equipment plus the ad for the soccer equipment company may be displayed beside, below or above such search results. This way, your ad won’t be displayed when there are non-relevant search terms used.
Knowing all this, tapping into Google advertising is a good expense for your business because of the wide-ranging reach of the search engine. Rather than hire sales agents for your company (whose job would be to look for customers to buy your products or patronize your service) you can simply pay for either the contextual advertisements or the site-targeted advertisements, as you prefer. It is cheaper to do this in the long run, especially if your company is going international to gain access to many markets in many countries. It is also less expensive because you can rely on the Google AdWords service and the Google AdSense program to help you reach more people at least cost. It would cost much, much more to hire people just to market your product or service for you and is comparable in price to taking out ads in traditional media such as newspapers and magazines.
However, the advertising-supported business model of Google advertising is still a sound business model. If you intend to do business go the Google advertising way and hopefully your advertisements will attract many prospects that you can sell to.
Written By: Daryl Diemer – Founder of Diemer Corp
August 12, 2014