The Invasion By Smartphone Shoppers – September 23, 2014

The Invasion By Smartphone Shoppers 

Technology is definitely changing the way we live. Most things are becoming more and more accessible as time goes on and as technology advances. With just a click of a button, you can talk to someone who is on the other side of the world, read news about what is happening halfway across the globe and even have your groceries delivered to your doorstep without having to step out of the house! Gone are the days when you would have to go out of your way just to run some errands. Thanks to smartphones, shopping has now become more accessible than ever.

The invasion by smartphone shoppers is becoming an increasingly important trend in the market. In fact, a great percentage of smartphone owners are also “smartphone shoppers”. Most of these smartphone shoppers use their devices to seek information regarding products that they are interested in buying.  These mobile users might actually be checking out your competitor’s products and comparing it with yours right now. This is why product reviews are now sought after online.

In this day and age, we have become dependent on social media for various purposes. It keeps us updated and assured knowing that with just a few simple taps on the screen, we can have access to all sorts of information. Since social media is what keeps many people in the loop, it is continuously becoming essential for businesses to provide information to its customers through these channels.

With just a few clicks, a customer can now see information about a product that they would like to purchase, giving them more options and flexibility.  They can make price comparisons, find promotional offers, know which seller has a better review, among other things. However, for a seller that does not have a good online presence, this can be a problem.

Also, a recent study has found out that an increasing number of shoppers are using their smartphones to find more information about a company’s products and services instead of asking salespeople and employees. However, before they go directly to the seller’s website, they use search engines first to browse products. You might already know how important it is to have a mobile site and if you have ever tried checking your site traffic, you will find 84% of smartphone shoppers corresponds to a large amount of users.

By providing certain information such as your location, contact details and operational hours on your site and getting reviews from your customers, you will be able give an edge to your business. Customers these days may be more informed than you think but by building a good relationship with them, other shoppers might also get more encouraged to make deals with you.

It is also important that sellers encourage the customers in giving dealership reviews. Through good relationship building your clients will be more than likely to want to make positive dealership reviews about you and put them online.

Most customers nowadays also like to educate themselves first before visiting any dealerships. This is one of the reasons why the contents on your mobile site, such as prices, product descriptions, and pictures, should be kept well up-to-date. This will give your customers the impression that you are accessible to them. Product accessibility is also one crucial factor in making good deals. One study has found that just by giving them the opportunity to order through a mobile site customers have the tendency to increase their order size.

Reach out to your customers through social media and use it to your advantage. Keep in mind that there are also other sellers out there who are as willing as you are about making their presence online. Putting out a generic list of your product’s specifications will not attract them into buying your products. To make sure that your product stands out, tell stories about it to give your customers the feel of the product.

Chances are customers will be reading reviews about your products while in your physical store. Make sure that your employees are ready for any inquiries that may be asked. And since smartphone shoppers like to save money and time, they might also ask about promotional offers that you might have.

Getting great reviews from your customers is not only a practical route to take, it is also imperative for your business’ success. In the age of networking, making connections is an effective way in marketing your products and business. With the upward surge of smartphone users and smartphone shoppers, it is surely becoming much easier for sellers and buyers to build good connections. Use this to your advantage and see your business grow.

Written By: Daryl Diemer – Founder of Diemer Corp
September 23, 2014

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