Video Marketing – The Do’s and Don’ts – September 5, 2014

Video Marketing – The Do’s and Don’ts

If you are selling cars for a living, you may have noticed that your competitors have adopted video marketing as their complementary advertising medium. Video marketing lends itself well to marketing vehicles because the best way to appreciate the looks of a car is by viewing it. Video marketing allows your potential customers to see what you are offering before they head to your showroom which is great for them because they save on effort going from showroom to showroom in their quest to buy a new car. If you have not yet adopted video marketing, perhaps now is the time to do so.

Video marketing, like other forms of marketing, does have its strengths and weaknesses when it comes to auto dealership promotion. Naturally you need a laptop or a desktop (or maybe even mobile gadgets) to be able to view a video online – so if your customers are not really the type to surf online regularly your video might get ignored by the community you are marketing to. The strength of video marketing is that even one video posted online has the potential to be viewed by a multitude of potential customers who do surf online a lot. To make our point clearer, below are some do’s and don’ts when it comes to video marketing:

Video marketing is not that hard to do, once you know what to say and how to say it. It is just another form of advertising that allows you to communicate to customers what you believe is noteworthy about the vehicles you sell (especially when they buy the cars from your Dealership).

 

Written By: Daryl Diemer – Founder of Diemer Corp
www.diemercorp.com
September 5, 2014

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